Monthly plan & report
January 2027
Plan approved by Sid Raja · 20 Dec, 4:12pmReport due 7 FebSample dataApproved scope3 creators+ retainer, no giveaways
Estimate≈ A$2,850+ GST, creator fees at cost
FocusCard-linkingplus back-to-school sales
Tested videos273 creators × 9 versions
01 · The plan
Scope and budget
What Sid approved. Creator fees come from the prepaid pool, at cost.
| Item | Qty | Estimate (ex GST) |
|---|---|---|
| Monthly retainer | 1 | A$1,500 |
| UGC creator packages | 3 | ≈ A$1,350 |
| Influencers | 0 | — |
| Giveaways | 0 | — |
| Activation events | 0 | — |
| Total | ≈ A$2,850 + GST |
Focus moments
Content is planned 2–3 weeks ahead of each one.
- Card-linking launch
Points processed within 2–3 business daysDate TBC - Back to school and summer sales
Points on school and summer shoppingJan - Valentine's Day gifting
Gift shopping that earns flights14 Feb
02 · The report
Videos tested273 creators × 9 versions
Posts live[n]IG · TikTok · Shorts
Views[n]Trial Reels + live
Sign-ups[n]Tracked links and codes
By content pillar
Actual shareTarget| Pillar | Actual vs target | Views | Sign-ups |
|---|---|---|---|
| Points Maths | 34% | [n] | [n] |
| Sweet Spots | 22% | [n] | [n] |
| How It Works | 18% | [n] | [n] |
| Swipe-to-Seat Stories | 16% | [n] | [n] |
| Drops & Deals | 10% | [n] | [n] |
What won in Trial Reels
| Hook or CTA | Hold rate | Result |
|---|---|---|
| “Your Myer order could fly you to Bali” | [%] | Winner |
| “Stop collecting cashback” | [%] | Runner-up |
| CTA: “Join free, 500 bonus points” | [%] | Winner |
Spend against budget
| Budget | Spent | |
|---|---|---|
| Retainer | A$1,500 | A$1,500 |
| Creator fees (at cost) | ≈ A$750 | [A$] |
| Production | A$600 | A$600 |
Creator pool remaining: [A$]
Jen’s commentary and next month
[What worked, what didn’t, and why, in three or four sentences.]
- [Recommendation 1, e.g. double down on the winning hook]
- [Recommendation 2]
- [Recommendation 3]